If you base your offer on your price only, there is a good chance that someone will have a lower price than you, or you can end up in the bidding war that distracts from solutions. To avoid that, base your proposal on achieving more goals for your prospects, not just to save money because every other salesperson will say exactly the same.

The customer wants to see the value, not in your product; he wants to get the value from your solution to their business problem. They must perceive the unique value from you. If they cannot differentiate you from the competition, there is no reason to buy from you.

Probably you can’t differentiate much with your product, I am sure you have some unique features, but your competition has them too. Customers today can easily substitute your product with the one from your competition and still be satisfied.

So how can you differentiate? Listen to learn more.