This newsletter focuses on accelerating GenAI adoption within enterprises, particularly in healthcare and life sciences. The author, Indy Sawhney from AWS, argues that "cost" is frequently a convenient excuse for delaying GenAI implementation, masking deeper issues like discomfort with change, misaligned ownership, or lack of organizational readiness. Drawing parallels to historical technology shifts like EHR and cloud adoption, the newsletter provides actionable advice for leaders to identify and address these underlying barriers through honest conversations, rather than getting stuck on budget debates. It emphasizes that real progress begins when true blockers are surfaced and openly discussed.