This newsletter, authored by Indy Sawhney, a Generative AI Strategy & Adoption Leader at AWS, focuses on practical approaches for enterprises to achieve significant ROI with GenAI. It highlights that while most GenAI pilots fail to demonstrate return on investment, successful implementations leverage "Agentic AI" to reengineer core workflows, rather than simply adding new tools. The source draws a parallel to Wall Street's "straight-through processing" (STP) as a historical example of end-to-end automation driving growth and increased margins. Sawhney provides a CxO Playbook with actionable steps for leaders to start small, experiment, and scale Agentic AI adoption effectively, emphasizing measured results over widespread, unfocused pilots. The overarching message is to strategically apply GenAI to transform operations for improved profitability and market strength.