Welcome to the 72nd edition of the "Weekly Dose of GenAI Adoption newsletter" written by Indy Sawhney, a Generative AI Strategy & Adoption Leader at AWS. The newsletter focuses on accelerating GenAI adoption in enterprises, particularly within the healthcare and life sciences industries, although its insights are presented as broadly applicable. A central theme is the lack of ROI in many GenAI pilots, a problem the author likens to past struggles with cloud and ERP implementations due to insufficient planning, training, and change management. The text offers a "CxO Playbook" with actionable advice for leaders to ensure GenAI delivers measurable value by focusing on clear success definitions, user training, and robust change management rather than just technological hype.