WS 002: How To Enter The Destination Wedding Market with Ophellia McKnight

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Wedding Safari Podcast

Milton Lawrence

6 episodes

2 days ago

Inside business and growth secrets from some of the top wedding industry professionals that are crushing the wedding industry. Milton Lawrence Jr. reveals the wedding and event industries best business practices for connecting with brides and booking more weddings. The Wedding Safari is designed for both aspiring and seasoned wedding professionals looking to grow their wedding brands while attracting their perfect client. The Wedding Safari podcast closes the gap from good to great, broke to profitable and living to lifestyle.

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WS 002: How To Enter The Destination Wedding Market with Ophellia McKnight

Wedding Safari Podcast

1 hour 5 minutes 36 seconds

6 years ago

WS 002: How To Enter The Destination Wedding Market with Ophellia McKnight

On episode 002 of the Wedding Safari Podcast, Jamaican wedding planner and president of the Jamaica Wedding Professionals Association Ophelia Mcknight discuss ways wedding professionals can dive into one of the fastest growing segments of the wedding industry.

Jamaican born and bred with almost two decades of Toronto living, Ophellia McKnight has 20 years of wedding industry knowledge and experience. She is Jamaica wedding planning royalty, being the first formally registered wedding planner on the island. Her first company, then called The Bridal Affaire, has grown into an international destination wedding planning and design firm and rebranded to Bridal Affair Destinations ten years ago to support and refine her development in the industry.

Discussion Time Summary

2:46 What are you seeing presently in the destination space?
4:00 How to penetrate the destination wedding market?
4:44 Just getting started, how do you attract customers to build business?
5:01 Trial and Error
6:36 What to do when you want to get into the destination wedding space?
8:30 How to Branding within the Destination Wedding Market Place
12:00 Managing client expectation
14:14 How to position yourself to attract destination brides?
17:15 Importance of Collaboration
23:25 The Good, The Bad and the Ugly
24:02 What is one of the most rewarding aspects of being in the industry
30:00 Leveraging Mistakes
30:56 Working with Vendors who can’t support your brand.
35:07 Niche Market: Should or Shouldn’t you?
40:23 Work-Life Balance
53:40 Wat would you do differently?

Wedding Safari-
Website- https://www.weddingsafaripodcast.com/
Facebook- https://www.facebook.com/groups/WeddingSafari/

Guest: Ophellia McKnight
Facebook- https://www.facebook.com/ophellia.mcknight
Facebook Page- https://www.facebook.com/TheDestinationCollective/
Website- http://www.thedestinationcollective.com/
Instagram- https://www.instagram.com/destinationcollective/

Host: Milton Lawrence Jr
Facebook- https://www.facebook.com/miltonlawrencejr/
Website- http://www.miltonlawrencephotography.com/
Instagram- https://www.instagram.com/miltonlawrencejr/

Mentions
Munaluchi Bride Magazine- http://munaluchibridal.com/
The Coterie- https://vendors.munaluchibridal.com

Credits
Audio Editing- done by Willis Aybar
Music By- John Deley
Merrick Cousley of Merrick Cousley Photography
Dwayne Watkins of TeamDWP Studios