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Wedding Business Solutions
Alan Berg, CSP, Global Speaking Fellow
363 episodes
4 days ago
Are you ever going to change the way you respond to inquiries? Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to a...
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Marketing
Business,
Entrepreneurship
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All content for Wedding Business Solutions is the property of Alan Berg, CSP, Global Speaking Fellow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you ever going to change the way you respond to inquiries? Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to a...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/363)
Wedding Business Solutions
Are you ever going to change the way you respond to inquiries?
Are you ever going to change the way you respond to inquiries? Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to a...
Show more...
4 days ago
9 minutes

Wedding Business Solutions
Rob Ferre - You're doing conferences all wrong!
Are you making the most of your time at conferences, or are you just showing up and blending into the crowd? What if approaching networking with a spirit of service could transform not only how others see you, but what opportunities come your way? In this episode, Rob Ferre and I dig into why being known for generosity and involvement can do more for your business than any cold call ever could. From practical advice for introverts to the power of giving without expectations, we explore how re...
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6 days ago
31 minutes

Wedding Business Solutions
Would adding a reviews page help your SEO?
Would adding a reviews page actually boost your SEO, or should you focus on placing testimonials throughout your site instead? Are your visitors really clicking to see your reviews page, or are those testimonials better shared in context? In this episode, I break down the real impact of reviews pages versus integrated testimonials, and what that means for both your SEO and your customers’ trust. Listen to this new 8-minute episode for smart strategies on using testimonials for better SEO and ...
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1 week ago
10 minutes

Wedding Business Solutions
Mark Chapman - When is it time to DIY or Hire Someone to Do It?
Do you know when it’s time to do things yourself, and when you should hand them off? Are you so busy that you can’t spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? ...
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1 week ago
31 minutes

Wedding Business Solutions
Are one-page websites coming back?
Should your business consider switching to a single-page site, or is sticking with multiple pages still the way to go? How does a one-page site affect SEO, mobile usability, and the overall client experience? In this episode, I dig into the pros and cons, offering questions you should consider before updating your website—and hint at ways to simplify navigation while maximizing results for your business and clients. Listen to this new 7-minute episode for insights on choosing the right websit...
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2 weeks ago
8 minutes

Wedding Business Solutions
Brittany Branson - Live event painting!
Can you turn a super-niche service into a thriving business? What happens when you’re no longer the “add on” vendor, but become someone’s main event? In this episode, I get real about niching down, finding your ideal clients, and pricing your work for value—not just time. How do you move from side hustle to full-time, and what hard lessons do you wish you’d learned sooner? Let’s talk about the art (and business) of being visible, valued, and truly appreciated. Listen to this new 38-minute epi...
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2 weeks ago
39 minutes

Wedding Business Solutions
Handling Damages, should you take a security deposit?
What happens when something gets damaged at your venue or event space? Should you always ask for a security deposit, or only if you’ve had trouble before? How do you decide what kind of damage is “just wear and tear” versus something you should actually charge for? In this episode, I dig into the uncomfortable reality of damages, the importance of clear contracts, how to be fair with clients, and why security deposits might be good business—even if most guests never cause a problem. Listen to...
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3 weeks ago
6 minutes

Wedding Business Solutions
What are you excited about?
Are you excited about something in your business or personal life that makes the work feel a little less like work? Have you thought about how new tools, like AI, might help you enjoy more of the fun parts of your job, while making the “hard” parts easier? In this episode, I share what I’m excited about, including launching my AI alter ego and seeing how AI tools can transform how we handle inquiries, free up time, and focus on what we love most in our businesses and lives. Listen to this ne...
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1 month ago
9 minutes

Wedding Business Solutions
Abed Elsamna - What are AI Agents and should you use them for your business?
Abed Elsamna - What are AI Agents and should you use them for your business? Are you letting AI work for your wedding business, or is it still just a mysterious buzzword? What if an intelligent agent could answer leads, schedule appointments, and handle objections—without you lifting a finger? In this episode, I interview Abed Elsamna to break down exactly what AI agents are (and aren’t), how they’re different from chatbots, and why they’re about to transform how you run your business. What p...
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1 month ago
42 minutes

Wedding Business Solutions
Unfamiliar or familiar, not difficult or easy!
Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your wedding business or tackling something outside your comfort zone. Listen to this new 7-minute episode for a mindset shift that helps you embrace th...
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1 month ago
8 minutes

Wedding Business Solutions
Should vendors leave reviews for other vendors?
Should vendors leave reviews for other vendors? Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public. Listen to this new 8-minute episode for tips on when (and how)...
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1 month ago
10 minutes

Wedding Business Solutions
Brian Lawrence - Moving the needle towards 2026
Brian Lawrence - Moving the needle towards 2026 What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, show up in more local searches, and start turning more browsers int...
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1 month ago
37 minutes

Wedding Business Solutions
Should you tie in charitable causes with your business?
Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it's something you want to make part of your brand or keep personal. Think about whether your giving is core to your business, or just another great thing you do. Listen to this ne...
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1 month ago
9 minutes

Wedding Business Solutions
Do you really know your conversion stats?
Do you really know your conversion stats? You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I dig into what key conversion metrics you should be tracking, how to identify your biggest opportunities, and why incremental improvements can add up...
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2 months ago
11 minutes

Wedding Business Solutions
Rosemarie Rossetti - Are your weddings and your business accessbile?
Rosemarie Rossetti - Are your weddings and your business accessible? Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on overlooked areas of accessibility, from the entryway all the way to hiring, and reveal why thinking ahead isn’t just about compliance, but about bel...
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2 months ago
26 minutes

Wedding Business Solutions
Use AI as your thought partner, you are still the thought Leader
Use AI as your thought partner, you are still the thought Leader What if you could use AI not just to generate content, but to actually brainstorm with you—asking one question at a time, guiding your process, and pushing your ideas further? Would having an “AI thought partner” change the way you develop your business, presentations, or even solve your daily challenges? In this episode, I share how using AI tools like ChatGPT as a collaborative partner (not just a tool) can help you brainstorm...
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2 months ago
10 minutes

Wedding Business Solutions
The definition of futility is doing the same thing the same way, and expecting a different result!
Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I share thoughts on adapting to customers’ preferred ways of communicating. What could happen if you stopped resisting change and met your clients whe...
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2 months ago
8 minutes

Wedding Business Solutions
Clint Hufft - What does it means to be a professional?
Clint Hufft - What does it means to be a professional? What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive into the real markers of professionalism, the unseen details that set you apart, and the crucial role of communication and teamwork in the wedding a...
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2 months ago
35 minutes

Wedding Business Solutions
Should you send emails with planning tips amongst regular follow-up emails?
Should you send emails with planning tips amongst regular follow-up emails? Should you send planning tips to potential clients, or is that just adding more noise to their inbox? How can mixing in valuable advice with regular follow-ups help you stand out and keep your leads engaged before and after the sale? In this episode, I explore whether sharing tips is worth it, how often you should reach out, and the best ways to add value without overwhelming your couples. Listen to this new 9-minute ...
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2 months ago
7 minutes

Wedding Business Solutions
When other vendors refer you, how can you help them with better wording?
Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talking points—making them true ambassadors for your business. Listen to this new 7-minute episode for practical ways to help others refer you with the ...
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2 months ago
8 minutes

Wedding Business Solutions
Are you ever going to change the way you respond to inquiries? Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to a...