Welcome to Episode 55 of the Wed.Co Podcast. Today, Toga sits down with Steven from the the critical importance of establishing effective business systems for creatives. This was filmed live from Love Buzz on the Gold Coast In this conversation, Steven from the Wedding Marketing Co shares his journey through the wedding industry, highlighting the challenges faced in marketing and securing bookings. He discusses the importance of adapting to new marketing strategies, building trust with clients, and effectively communicating through various channels. The conversation emphasizes the need for a clear unique selling proposition and the significance of follow-up communication in converting leads into clients. In this conversation, Steve Toga discusses the critical importance of establishing effective business systems for creatives, particularly in the wedding industry. He emphasizes the need for clear communication with clients, the art of conducting client calls, and the significance of follow-up systems to maintain engagement. Steven also highlights the necessity of qualifying leads and setting expectations during the sales process. Furthermore, he explores marketing strategies and the value of building a supportive community for wedding professionals to share knowledge and resources. Takeaways The wedding industry is facing significant marketing challenges. Adapting to new marketing strategies is crucial for success. Building trust with clients is essential in the wedding business. Effective communication can significantly improve lead conversion. Landing pages should be clear and focused to avoid distractions. Identifying what makes your business unique is vital for attracting clients. Follow-up communication is often neglected but can lead to more bookings. Utilizing multiple contact methods increases the chances of engagement. Understanding your client avatar helps in targeting the right audience. Marketing is fundamentally about communicating value to potential clients. The best photographers often excel in business and communication. Having a clear system in place reduces confusion for clients. Follow-up communication is crucial for maintaining client relationships. Qualifying leads helps ensure a good fit between client and service provider. Effective communication is essential in the service industry. Locking in the next appointment during calls is vital for the sales process. Treating clients as people fosters better relationships. Providing information helps clients make informed decisions. Building a community can enhance knowledge sharing in the industry. Marketing strategies should be tailored to the specific needs of the wedding industry. If you want to hear more from Steven and the Wedding Marketing Co you can get more info at https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/ Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.   Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.   For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/ Join us for our next episode on the Wed.Co Podcast, where we continue to explore the  mesmerising and ever-changing landscape of weddings.   Toga