From Temple Flowers to Timeless Innovations! |  @phoolco  x WedFM India Have you ever wondered what happens to the flowers offered in temples? Every day, tons of floral waste pollute our rivers, but Phool.co is on a mission to change that! In this exclusive podcast, we sit down with Apurv Misal, Marketing & Sales Head at Phool.co, to dive deep into their incredible journey of transforming floral waste into organic incense, biodegradable leather (Fleather), and luxury wedding gifts! Here’s what we cover in this insightful episode: - The vision & story behind Phool.co, how it all began. - The intentions & emotions behind flower donations. - Why do people hesitate to use incense sticks, and how is Phool redefining the industry? - The challenges of sustainability & their innovative solutions. - How wedding professionals can play a role in minimizing floral waste. - Eco-conscious wedding gifts & luxury hampers. - Their mission to empower marginalized women & ensure fair wages for artisans. - Celebrities & influencers supporting Phool – who’s advocating for sustainable change. 🎧If you’re passionate about sustainability, social impact, and innovative solutions, this episode is a must-watch! Let’s rethink how we celebrate, give back, and make a difference—one flower at a time. Tag a friend who would love this conversation! What’s your take on sustainable weddings? Drop your thoughts in the comments!