Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
68 episodes
2 weeks ago
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
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Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
Website Heatmaps EXPOSED: The Real Ways to Use Your Data
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
6 minutes
9 months ago
Website Heatmaps EXPOSED: The Real Ways to Use Your Data
Many businesses use heatmapping software like Hotjar, MS Clarity etc. To reveal activity on their website. But many businesses struggle to use this data in a meaningful way, often just having the tools for the sake of it. In this episode, Phil discusses what data is useful to look at from heatmapping tools and how you can use the data to make positive changes on your website. Watch all episodes on YouTube Visit the Websites Decoded listing on our website
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
