Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
68 episodes
2 weeks ago
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
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Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
7 minutes
9 months ago
The BEST B2B Website Traffic Sources
Traffic to B2B websites can come from many sources, but which ones actually bring visitors who convert? In this episode, Phil reveals the traffic sources that matter most and how to find the best ones for your business.Watch all episodes on YouTubeVisit the Websites Decoded listing on our website
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
