Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
68 episodes
2 weeks ago
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
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Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
[MUST LISTEN] Good UX Should Be BORING: Why Familiar Beats Creative Every Time
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
6 minutes
6 months ago
[MUST LISTEN] Good UX Should Be BORING: Why Familiar Beats Creative Every Time
In this episode, Phil challenges the widespread impulse to make user experiences unique and different. He explains why this creative urge, while well-intentioned, often undermines the very purpose of good UX design. Phil makes the case that effective user experiences should feel instantly familiar, leveraging established patterns that users already understand intuitively. He demonstrates how creativity is still essential to successful digital products, but discusses exactly where that c...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
