Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
68 episodes
2 weeks ago
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
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Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
4 minutes
8 months ago
How to Audit Your B2B Website
Website auditing is a necessary process in order to ensure that your website is hitting your objectives as a business. But what data should you be focusing on to optimise your website for success? In this episode, Phil discusses the pillars of website auditing and how this data can be used to improve your website for both search engines and your users. Watch all episodes on YouTube Visit the Websites Decoded listing on our website
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
