In this conversation, Kairon discusses his background in e-commerce and digital marketing before diving into the world of crypto and web3. He talks about the shift he noticed in late 2020 towards smart contracts and protocols, which sparked his interest in participating in the crypto space. Kairon also shares his involvement with folklore and how he started writing about the implications of blockchain technology. The conversation explores the concept of schema and how blockchain allows for clear traceability and control of information. They discuss the cyclical nature of web3 and the fragmentation of platforms, as well as the importance of protocols and community building. They touch on the potential for retail adoption of web3 and the shift towards lifelong products and circular marketplaces. The conversation concludes with a discussion on devices as co-creations and the power of building on top of existing protocols. The conversation explores the concept of web3 media and the role of blockchain technology in creating immersive and engaging experiences. It discusses the importance of community building, the shift from 'me' to 'we' in content creation, and the value of in-person connections. The conversation also touches on the need for privacy and security in blockchain applications, particularly in the context of CK and ZK technology. The guest encourages readers to engage with their writings and welcomes discussions and differing opinions.