Send us a text Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicat...
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Send us a text Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicat...
Telegram's NFT Revolution: The Rise of Digital Collectibles | S5 E28
Web3 CMO Stories
28 minutes
4 months ago
Telegram's NFT Revolution: The Rise of Digital Collectibles | S5 E28
Send us a text Digital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transforming how millions of users engage with Web3. The conversation begins with the fascinating origin story of DOGS, starting as a simple sketch by Pavel Durov himself for a charity auction supporting orphanages. This meaningful beginning blosso...
Web3 CMO Stories
Send us a text Imagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicat...