Sunny Lu, Founder & CEO of VeChain, explains why early conviction, real use cases, and invisible UX are the keys to scaling blockchain to the next billion users.
🎥 Watch on YouTube: https://youtu.be/BjpweOMOhOA
► More about VeChain Foundation
https://vechain.org/
https://x.com/vechainofficial
► Follow Sunny Lu
https://x.com/sunshinelu24
https://www.linkedin.com/in/sunny-lu-55456915/
► Follow Violetta Chekan
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- Trailer and intro
- How VeChain became the invisible blockchain powering enterprise blockchain adoption
- From Louis Vuitton to VeChain: why Sunny Lu left luxury to build in crypto
- The first blockchain use case with Givenchy and how VeChain proved real-world utility
- How enterprise blockchain scaled globally and tokenized sustainability as VeChain’s long-term bet
- What tokenization really means for businesses and how blockchain can help rewarding sustainable behavior
- Inside VeChain’s latest partnerships with BYD, Tesla and how blockchain monetizes CO₂ savings
- The most resistant industry to blockchain adoption and why banking will follow last
- VeChain Renaissance explained – how VeChain is upgrading for true decentralization
- Why decentralization matters and how it can replace inefficient corporate structures
- ✨ If I Had to Start Over – Sunny Lu reveals what startup he’d build in 2025
- Final message: why the future of blockchain and crypto is brighter than ever