We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoken rules that no one teaches you.
In this episode, we’re pulling together insights from both sides of the dressing room door. You’ll hear what sales associates wish shoppers would stop doing, what most of us are guilty of (yep, even stylists), and the five key things I teach clients to make the fitting room a more empowering experience.
Because trying clothes on shouldn’t feel like a test—it should feel like a tool for discovery. Let’s make it work for you.
Resources:
—Join the BU Style Circle to get access to our curated shopping guides, exclusive resources, and more.
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@bustyle
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Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering:
In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you.
She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process.
Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed.
Resources:
—Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season
—Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30
—Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & more
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
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This Podcast is brought to you by Upstarter Pods
This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength and ease. Farida also pulls back the curtain on the business side—sharing the complexities of working across borders, navigating tariffs, and staying grounded in your values while growing a brand. Whether you love fashion or just want to feel more like yourself when you get dressed, this one’s full of insight and inspiration.
Show Notes:
—Visit DALYA's website and follow on Instagram
—Connect with Farida on LinkedIn
—Join our newly launched BU Style Circle paid membership and resource hub
--
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Follow the podcast on social media, and submit your questions by sending us a message here!
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At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband of 70+ years, Wayne, this lifelong performer didn’t retreat; she reinvented, heading out to refresh her wardrobe and embrace a new way of being. In this episode of Wear Who You Are, we dive into her story of love, loss, and the power of personal style to connect and celebrate life. From bold fashion choices to even bolder hugs, Marin reminds us that joy is something you can wear—and share.
Show notes:
— Join our newly launched BU Style Circle paid membership and resource hub
--
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
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In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. It can be strange, reconciling life in America with the incredible cleanliness and respect for public spaces she witnessed in places like Tokyo and Bangkok. Nat shares how the principle of loving-kindness influences interactions with both the environment and each other. There’s a refreshing take on shopping, too (of course!)—she noticed how shopping in these countries feels more social and community-focused, rather than just transactional. Where do you go to gather in a public space? The mall, of course! It’s like a return to the 80s and 90s.
In terms of what Nat packed for her trip, she shares her strategy. No secrets here. Her choices emphasized comfort and versatility in the scorching Bangkok heat and cool Tokyo nights. She leaned on breathable fabrics and versatile pieces that could serve different purposes, perfect for navigating the varied climates and activities of her trip. There are also some revelations about how some of her outfits might just have to be “good enough,” rather than fixating on clothes too much to the point that it distracts from the real reason you’re there. To enjoy traveling and be part of another culture!
All of this emphasis on community and respect ties into the BU Style Circle community, a membership-based platform where people can connect, share resources, and discover fashion inspiration together. We hope you check it out!
Show Notes & Resources:
Brands:
--
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Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from raw denim and sizing intricacies to maintenance and cleaning tips, ensuring that by the end of the episode, you'll feel informed and confident on your next shopping expedition.
One of the critical areas explored in the episode is the concept of raw denim. Natalie explains that raw denim refers to fabric that hasn't been washed or distressed, giving it a distinctive dark, uniform look. She emphasizes the importance of understanding terms like "once-washed" and "unsanforized," which can be particularly intimidating for first-time buyers. Moreover, she reminds listeners that the sizing can vary greatly across brands and types of denim. The key takeaway? When in doubt, reach out for guidance from sales associates or customer support teams to ensure you’re making an informed decision. And listen to Wear Who You Are (obviously!). Remember that jeans can be versatile pieces for personal expression! Whether you're holding on to your beloved skinny jeans or experimenting with wider fits, the ultimate goal is to wear what makes you feel great. So tune in and join the conversation—by the end, you just might discover your inner denimhead!
Show Notes & Resources:
Raw denim companies:
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@bustyle
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In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just incredibly warm and funny.
Camilla, a seasoned organizer, emphasizes that organization is not just about tidiness; it’s an essential tool for improving focus, reducing stress, and enhancing productivity. Whether it’s your closet, workspace, or kitchen, a thoughtfully organized area can lead to a more harmonious living experience. A crucial part of Milla's approach is the mindset shift she advocates. She believes that organization should not feel like a chore but rather an act of self-care and empowerment. Creating a space that reflects who you are can lead to greater happiness and satisfaction in your daily life. This episode also explores the psychology behind clutter. Perhaps a client is holding onto an item because of some emotional attachment or a fear of loss. Camilla suggests that if it's really time to let go, perhaps you can ease that pain by gifting that item to someone you really love?
This episode is full of wonderful pieces of advice as you start the sometimes difficult work of simplifying your life. By questioning our belongings, we can make informed decisions about what to keep, toss, or donate. And then that change and simplicity will feel like a sustainable shift, and not a disruption. To make it even easier for listeners to embark on their organizational journey, BU Style has put together a downloadable PDF. This handy cheat sheet guides you through the process of assessing your belongings, helping you decide what to keep, throw away, or donate—making it simple to tackle that overflowing closet or cluttered drawer. Take a look in the show notes below to download yours.
Resources:
Free Closet Organization Flow Chart Download (to be created)
The Personal Helpers instagram
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Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
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In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode. Natalie shares practical tips on setting your outfit according to your to-do list. If you’ve got a creative day ahead, dress for it! And if you’re tackling spreadsheets, perhaps go for something straightforward (yet stylish).
Throughout the episode, Natalie peppers in her personal styling wisdom, detailing her go-to outfits for desk days—think cozy yet chic ensembles that keep you ready for anything from a Zoom call to a quick trip outside. Part of the problem (as we all know) is that our days now encompass so much—how do you dress for them all? The episode wraps up with reminders of the joy fashion can bring, even in remote settings. Clothing helps us feel connected and conveys a little piece of our personality, which is a beautiful tool that often goes underutilized. So let's get started!
Style from the Inside Out: https://www.bu.style/course
Q the Makeup Artist
To book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-services
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@bustyle
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Welcome to the final episode of Wear Who You Are for 2025! We have the honor of speaking with Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design. Fiona's work expertly intertwines the realms of dress, embodiment, and spirituality, providing valuable insights into how clothing impacts our emotional and social well-being. Fiona shares her journey into the world of fashion education and her tenure at Parsons, emphasizing her passion for teaching, enacting change, and the importance of research in understanding the intricacies of fashion. Natalie and Fiona also bond over their spiritual religious practices and how their spirituality, the soul, and the body are all linked.
What we love most, however, is of course how her research focuses on how dress acts as a medium through which we express ourselves. Sound familiar? Natalie and Fiona discuss the research work on “Dress & Emotion,” which highlights varying perceptions of clothing, from uniformity and persona to provocation and protection. Additionally, this episode delves into Fiona’s “Outlier Initiative,” which shares surprising interviews, revealing highly unique insights into people’s relationships with their clothing. Fiona’s research also focuses on articulating the “space in between,” fostering understanding between fashion, philosophy, and theology. She challenges misconceptions within these intersections, encouraging us to consider how our clothing choices reflect deeper truths about ourselves and society. As a seasoned insider of the fashion industry, Fiona also discusses inclusivity and the evolution of beauty standards within the industry. She provides a critical perspective on the efforts made towards representation but also identifies areas demanding improvement. Through teaching her students about body positivity and inclusion, she aims to cultivate a more compassionate future for fashion.
Read More About Fiona’s Research
Books Recommended by Fiona:
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In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.
The conversation begins with an exploration of Becky’s career path and her role in mentoring women and underrepresented groups in tech. She discusses the importance of leadership representation and how her experiences have influenced her understanding of style as an extension of self-expression and intention. Natalie and Becky also tackle where the "voices in your head" come from and how they're affected by societal pressures facing women regarding image, age, and attire.
As Becky grew into her leadership role, she started working with Natalie and BU Style, which helped her understand that she could start representing herself differently at work. As her career advanced, she felt compelled to reassess her style, not just as a personal choice but as a reflection of her work identity. She recounts the transformative moment of embracing her "Magnetic" power, which will resonate with any women who have wanted to light up a room in a professional setting.
This Wear Who You Are episode feels a little special, as Becky is a bit of a poster child for the work that we do. Through her work with Natalie, Becky recognized that she was worthy of feeling good and confident, even while societal pressures told her something different (f that, we say!).
We hope you enjoy this Client Style Story with Becky Blank!
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Dress for your day [https://www.bu.style/articles/dress-for-your-day]
Ample [https://www.ample.co/]
Course [https://www.bu.style/course]
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Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
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Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps of inflated pricing often seen during these events. Of course, Natalie emphasizes the importance of creating a Strategic Shopping List to avoid impulse buys, suggesting tools like browser extensions to track item prices historically.
This episode also shows a Strategic Shopping List in action, demonstrating how a stylist identifies specific items they're looking for during the holiday shopping sales. In the final notes of this solo episode, Natalie also delves a bit into the BU Style values and ethical implications of holiday consumerism, advocating for mindful purchasing that takes environmental and social factors into account.
We encourage listeners to support small businesses and engage in community-building initiatives like Small Business Saturday and Giving Tuesday, and ask you to join us in being thoughtful consumers this holiday season.
Q the Makeup Artist
To book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-services
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
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In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that makes them feel fabulous and confident.
As always, you'll learn how to apply the BU Style methodology to help distinguish between long-lasting fashion trends and those pesky microtrends that seem to pop up overnight only to fade just as quickly (remember Mob Wife?!), likening them to moments from pop culture that came and went without leaving a lasting impression. You'll learn how hero pieces are the ones that make you feel like the best version of yourself—those pieces that transform your mood and feel like a superpower.
Natalie shares concrete anecdotes and examples, and even weaves in testimonials from real clients who have applied this methodology in their own lives. This episode is also super actionable, and contains additional advice about some of those jeans brands that promise to fit across multiple sizes. That's how we start the episode off!
If you're interested in learning more about the BU Style methodology, consider a Q the Stylist one-on-one session with Natalie, or submit your questions via Instagram to be answered via the podcast!
Q the Makeup Artist
To book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-services
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
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Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of work in the field have given her the ability to discern between trend and true personal expression. As for herself? As she puts it, “I really just want to be comfortable...I don’t have time for uncomfortable clothing." Amen to that. Throughout the discussion, Karya shares her experiences capturing street style from around the globe and how each fashion week offers something slightly different, but that the universal tell for personal style is “wearing who you are.” Natalie and Karya bond over their shared belief in the difference between aspiration and inspiration, examining how to translate global trends into our own wardrobes as long as it serves you. Karya also passionately notes the significance of community in fashion, stating, “It’s fun to find like-minded people.” And with that, we think we've found a like-minded person for our BU Style community! From the belief in consuming less (Karya even makes some of her own clothes), down to naturally championing the basic tenets of BU Style, this episode felt like coming home.
Links
Course: https://www.bu.style/course
BU Style Six Assessment: https://www.bu.style/style-six
Karya's Pinterest: https://www.pinterest.com/karyaschanilec/
Karya's Instagram: https://www.instagram.com/karyastreetstyle
Karya's Website: https://www.karyastreetstyle.com/
Karya's Street Style Portrait Sessions: https://www.karyastreetstyle.com/holiday-photoshoots-nyc
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
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Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative. With characteristic passion and a love of puns and wordplay, Natalie underscores that authentic style transcends fleeting trends and social media pressures; it’s about understanding and expressing who you genuinely are through your wardrobe.
Throughout the episode, Natalie weaves together expertise and personal anecdotes to highlight how you can combine different elements of the BU Style Six. Whether you’ve got a Relaxed disposition but want to step out with more Magnetic energy at a corporate event, or if you thrive in a Creative environment yet crave Classic sophistication—there’s always room for blending styles to create looks that resonate with your personality. Natalie encourages you to rummage through your closet, pinpoint the pieces that align with your style identities, and confidently develop your own unique blend. And underscoring all of this is the importance of self-acceptance and understanding, all to help listeners step away from the distractions of mainstream fashion and societal expectations. By embracing your individuality and the diverse elements of your style, you can wield your wardrobe as a powerful tool for self-expression. This is a really foundational episode of Wear Who You Are, and there's so much to learn here in this Style School methodology episode. True style is a reflection not of what you wear, but who you are.
Show notes & resources:
BU Style Six Assessment and Information
Episode 29 Companion Episode
Nomasei Pop-Up Event in New York City
Revisit Episode 22
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
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Get ready for an exciting and artistic episode of Wear Who You Are! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider episode revolves primarily on image making and photography (including fashion photography), as well as how to nurture a fulfilling creative life. Recording from his studio in London, Miles shares the value of maintaining a distinct separation between his work and home life, emphasizing how the division enhances his focus on each. Miles details his meticulous approach to photography and art, detailing the evolution of his ideas from sketching and planning, and then how a tension between ambition and practical constraints of a shoot ultimately play out. Natalie and Miles also explore the impact of digital media on the fashion photography landscape, the importance of Vogue Italia in fashion and art, and how Miles plants seeds (or clues) in his photographs to create a rich visual narrative. With plenty of banter, this episode is packed with creative sparks as Natalie and Miles explore the elements that make art come alive.
Connect with Miles Aldridge:
Website
Instagram
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@bustyle
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Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon in a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer's psychology. And Gina just gets it! And how could she not? She's dedicated her life to helping people improve their communication skills, so it only makes sense that she's got pockets-full of ideas when it comes to how to dress for work. An Industry Adjacent guest of the podcast, Gina comes to us as the founder of Carolina Improv, an improv comedy theater and school, a best selling author, an organizational health advisor and Certified Working Genius™ Facilitator. Natalie and Gina also talk a little about improv and how humor can bond you in the workplace, how coffee machines can change your life, and finding your signature look (hint: Gina's is lipstick!). Don't miss this fun and fabulous episode of Wear Who You Are, and learn how to hone your sales secret weapon.
Show Notes:
BU Style 10-Week Intensive Course
Follow Gina on LinkedIn
Follow Gina on Instagram
Gina's Fave Coffee Machine is the L'or coffee machine
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
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The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.
Doug has also experienced a great deal of personal loss. So we talk about it. What's it like building a business with the love of your life, and then how does that business have to change when you lose your partner to a brutal cancer battle? How can you possibly keep going? How does your business evolve? How do you evolve?
Natalie and Doug also talk about what it was like during COVID and the importance of keeping your staff employed, and even now how challenging it is on a day-to-day basis to stay in business as an American-made, organic clothing manufacturer with deeply held convictions. We cover it all: made to order, staying lean, small batch, athletic wear fabrics, how there's so much collateral damage from the fashion industry, how we can vote with our dollars, and why FoxFibre® is so completely amazing. Natalie also walks Doug through his Style Six Assessment results and puts Doug through the wringer with our new "10 in 2" segment!
Pull up a seat! This is the Industry Insider story of the wonderful Conscious Clothing.
Episode Resources and Notes:
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincher
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The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within budget.
BU Style always says that “everybody has a style and every style has a seat,” but sometimes this stuff is expensive! And we wouldn’t be truly inclusive if only people of a certain means could afford to sit there. So BU Style is here to share practical ways to find affordable clothes that don’t compromise on values or style. We’re talking best practices, apps, app navigation, consignment, and how to transform your Strategic Shopping List into a fierce targeted plan to navigate online resellers. This is highly practical advice.
As a bonus, Natalie also answers a burning question about pants. . . but you’ll have to tune in to hear what specifically. Episode digressions include: the electoral college, Shein, and elder millennials. Don't miss this Nat Chat episode!
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Links & resources:
History of Clothing Sizing
ThredUp
Poshmark
Depop
True Fashionistas
Good On You App
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How do you stand out in a sea of headshots? Kelly McCready (actor, writer/director, photographer, and creator of good things) explores the importance of bringing your individuality and authenticity into headshots and auditions. In this enlightening and educational conversation, she explores how headshots have changed over the years, sharing tips for discovering who you are in order to wear who you are, advice on how to approach headshots and auditions with confidence, and much more. This episode is chock full of her wisdom, humor, and personal experiences for both actors seeking roles and those of us figuring out how we show up for the roles we play in our stages of life.
Episodes Resources & Notes:
Follow Kelly and her creative projects on Instagram @kellyraemac
Traveling soon? Download my free packing guide to help!
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Links & resources:
Follow the podcast on social media:
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Podcast Network
Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them.
In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years after. This short episode is chock full of resources and stylist tips!
Additional Show Notes:
—Watch Jeeve’s guide to cleaning your white sneakers [link “cleaning your white sneakers” to: https://www.instagram.com/reel/Cp0up7LuBVC/]
—Stock up on your shoe care kit with the BU Style catalog of recommendations [link “BU Style Catalog to: https://hueandstripe.com/catalog/231H&S8m7m?s=826312]
—Visit Kirby Allison for a library of excellent leather shoe care guides [link “Kirby Allison” to: https://www.kirbyallison.com/pages/video-library]
Traveling soon? Download my free packing guide to help!
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Links & resources:
Follow the podcast on social media:
@bustyle
@natalie_tincher
Check out the website for more info at www.bu.style
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Podcast Network
