BARS from this episode:
Trends are moving towards thought leadership and a strategic advantage in the market
Why the democratization of publishing opened the door for new opportunities worldwide
The importance of combining author and platform services under one roof
How 2-day seminars evolved into new delivery methods
Why and how a new standard was set for seminar attendees
How to determine if a book is worth investing your time to read it
A workaround for getting to your ideal customers when you don't have the budget to mass market
How to choose the right platform to produce your content
VALIDATE YOUR ASSUMPTIONS BECAUSE WE ALL HAVE BIASES. SOME OF THEM ARE RIGHT. SOME OF THEM ARE WRONG.
A major mistake to avoid when you partner with contractors for content creation
The secret to finding your awesome content
Why a content creation strategy is more important than learning a bunch of tactics
PEOPLE DON'T BUY SWISS ARMY KNIVES AT A PREMIUM.
CONTENT IN THE ABSTRACT IS ACADEMIC. THE UTILITY OF CONTENT HAS TO BE "FOR THESE PEOPLE WHO HAVE THIS PROBLEM, I HAVE THE BEST CONTENT".
How to evolve your platform for the long-term
YOUR CURIOSITY DOESN'T NECESSARILY SATISFY A NEED THAT YOUR FOLLOWERS HAVE
Why the content you produce forms a contract with your followers you should never break
FILL IN THE BLANK: I work with X and solve Y problems that they have better than anyone else.
GET THE RIGHT CONTENT IN THE RIGHT FORMAT IN FRONT OF YOUR IDEAL CUSTOMER
Why becoming a thought leader deserves dedication
Books mentioned:
Love Is Just Damn Good Business by Steve Farber
The AirBnB Way by Joseph Michelli
Man's Search for Meaning by Viktor Frankl
Fav quote:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” - Theodore Roosevelt
Links mentioned:
https://thoughtleadershipleverage.com/
Twitter @peterwinick
Do you have questions or comments? Email them to fortune@thoughtfortunepress.com Don't forget to reserve your seat for the free training at ThoughtFortunePress.com/miniclass where I teach you how to avoid the 9 mistakes beginning authors make and how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Save your virtual seat at ThoughtFortunePress.com/miniclass
