A well-crafted social media brand can increase brand visibility and awareness exponentially. This week on Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella is joined by digital marketing lecturer Dr. Anushka Siriwardana to learn more about what makes social media marketing work for a lucrative business. A skilled and experienced lecturer, researcher, and leader, Dr. Anushka Siriwardana holds a Ph.D. in digital marketing, where she investigated the impact of social media strategies on e-brand trust and consumer-brand relationships. Impressively, her research has led to multiple publications in accepted Sri Lankan university journals and has contributed to the advancement of knowledge and practice in the field of e-marketing. Additionally, Dr. Anushka Siriwardana has a keen interest in exploring new trends and opportunities in the global business environment. In this episode, Dr. Anushka Siriwardana breaks down the key principles of social media marketing, and details what businesses need to consider when crafting their social media direction and content. For businesses targeted towards affluent audiences, she reveals the unique challenges luxury brands face when crafting a strong social media presence and offers advice for managing them. Together, Marie and Dr. Anushka Siriwardana discuss the hallmarks of an effective social media marketing plan, as well as useful habits to practice for a better grasp of social media marketing. So, if you’re looking to elevate your social media game, or simply curious about the inner workings of your favorite social media brand pages, tune in this week for an episode teeming with social media marketing tips! Follow Dr. Anushka Siriwardana’s work: https://www.rmit.edu.vn/profiles/s/anushka-siriwardana   Connect with Dr. Anushka Siriwardana via LinkedIn: https://www.linkedin.com/in/dr-anushka-siriwardana-phd/  Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.  Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs. Follow us on social media to stay updated:YouTube: https://www.youtube.com/@AffluenceScienceLabs  Facebook: https://www.facebook.com/affluence.science.labs/  Instagram: https://www.instagram.com/affluence.science.labs/  LinkedIn: http://linkedin.com/showcase/affluence-science-labs   Twitter: https://twitter.com/AFScienceLabs  TikTok: http://www.tiktok.com/@affluence.science.labs   You can also subscribe and listen to our podcasts on your preferred podcasting platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/  Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/  Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/  iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/  Podbean: https://affluencescienceinsights.podbean.com/  PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/  Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/