How to Build Wealth, Increase Your Income & Make Money Online
In this episode, we talk about building wealth, growing a profitable online business, and creating financial freedom on your own terms — even without a high income.
Reni Odetoyinbo is a finance educator, content creator, and entrepreneur who bought her first property at 23 and has earned over $500K from her content business. She shares the money moves, business models, and mindset shifts that helped her do it.
We also explore:
Building wealth on a low income
Personal finance and saving strategies
Turning content into a business
The role of personal branding (even if you’re not a creator)
Making money online and choosing aligned income paths
Why “safe” money habits might be keeping you stuck
Increasing your income and building wealth intentionally
🎙️ About Wealth on Your TermsWealth on Your Terms is a podcast about building wealth, freedom, and impact in ways that actually work for your life. Through unfiltered conversations with builders, unconventional thinkers, and investors, we break down the real playbooks behind modern wealth-building and freedom-living. Hosted by Tobi Adekeye.
📧 For partnerships and business inquiries: tobimgt@gmail.com
📲 Follow us on Instagram: https://www.instagram.com/wealthonyourtermshub/
Follow the show, so you don't miss the next episode.
To allow us post more episodes, write a review and rate us 5-stars on Spotify and Apple Podcasts.
🔗 Listen on Your Favorite Platform
YouTube: Youtube.com/@tobiderin
Spotify: https://open.spotify.com/show/1XfWOhFXOVgqurc3ubL6Ed?si=120a11990ec140c9
Apple Podcasts: https://podcasts.apple.com/ca/podcast/wealth-on-your-terms/id1826415199
Watch more episodes: https://www.youtube.com/playlist?list=PLiXreb5FVE9xxyOQ119CArRdWpRJf31vw
📌 Timestamps
00:00 – Intro
2:15 – Money Is a Tool: The Power of Early Exposure to Business & Wealth
5:21 – Stop Avoiding Failure. It Might Be Holding You Back.
8:01 – This allowed her buy a Property at 23 — Even on a Low Income
12:02 – Working Around Wealth Shifted Her Mindset on What’s Financially Possible
13:13 – The Mindset Shift That Can Change Your Financial Trajectory
16:20 – The $60K Brand Deal That Shifted Her Perspective
19:49 – Behind the Business: Turning Content Into a Real Company
23:43 – Her Business Model
29:34 – Navigating an Unconventional Path & Finding Mentors Along the Way
33:54 – Why Productizing Your Knowledge Isn’t a Scam
35:50 – Why Everyone Needs a Personal Brand
41:43 – Her Wealth-Building Strategy
46:14 – The Drawbacks of Being the Face of the Brand
47:04 – The Unglamorous Side of Content Entrepreneurship
49:45 – 3 Strategies to Increase Your Income & Build Wealth
59:34 – This “Safe” Money Habit Might Be Keeping You Broke
1:01:23 – Should I keep Investing in a Partner’s Failing Business?
1:06:48 – Where to Find Reni & Outro
📲 Connect With Reni
Attend Reni’s event 🎟️: Don’t Go Broke Trying Toronto
Instagram: https://www.instagram.com/xoreni/
YouTube: https://www.youtube.com/c/xoreni
Podcast: https://www.youtube.com/@dontgobroketrying/videos
Website: https://renitheresource.com/about/
✨ Connect with me, Tobi
Instagram: https://www.instagram.com/tobi.derin/
TikTok: https://www.tiktok.com/@tobiderin
LinkedIn: https://www.linkedin.com/in/tobiadekeye/
Newsletter: https://tobiderin.substack.com
📧Business inquiries: tobimgt@gmail.com