Zelda Cheatle is a curator, consultant and lecturer whose passion for photography remains undimmed despite more then 40 years in the industry. In 2024 she was named a ‘Woman of Influence’ by the Association of Photographers.  In this episode Zelda shares the mistakes people make when approaching galleries, what happens when museums run out of storage and describes the day she used a water pistol to secure a show, among many other things. Zelda is part of the team behind the reinvention of PhotoMonth, a festival for all parts of London with an ‘E’ in the postcode, which runs throughout October. Thanks for listening! New episodes of We Need to Make Things will be posted every other Tuesday, so make sure you subscribe or hit follow to hear the latest.