The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
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The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
The legal and ethical concerns of data driven marketing in technology
We Mean Business
22 minutes 4 seconds
1 year ago
The legal and ethical concerns of data driven marketing in technology
As our reliance on technology and data systems grows, so do the avenues through which corporations can harvest our information. In this episode, Ananya Bhargava interviews Joseph Ryoo, an Assistant Professor of Marketing at Arizona State University and expert in unstructured data analysis. Dr. Ryoo describes the techniques businesses use to collect and utilize data, the differences between what is legal and what is ethical regarding consumer privacy, and how business students can navigate data-driven marketing in the future.
We Mean Business
The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
