The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
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The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
The internet made me do it: Branding in the age of virality
We Mean Business
17 minutes 22 seconds
6 months ago
The internet made me do it: Branding in the age of virality
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.
We Mean Business
The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
