The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
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The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
Content that matters: Balancing strategy and authenticity on social media
We Mean Business
19 minutes 27 seconds
10 months ago
Content that matters: Balancing strategy and authenticity on social media
In this episode, Ananya Bhargava interviews Crystal Alvarez, an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.
We Mean Business
The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
