In this episode of We Love Deck Builders, host April Edwards dives into one of the most important (and often misunderstood) topics in marketing—SEO (Search Engine Optimization). Joined by SEO expert Daniel, they explore how deck builders can use SEO to grow their business, rank higher on Google, and attract more leads. They discuss the differences between SEO and paid ads, why SEO takes time to show results, and what you can expect in the first 3-6 months of starting an SEO strategy. Tune in to learn actionable steps to optimize your site, improve your rankings, and ensure long-term success.