We Live to Build is the raw, no-fluff interview series for high-performance founders and CEOs who are scaling 5+ figure businesses and want to grow faster without burning out.
Hosted by serial founder and angel investor Sean Weisbrot, each episode delivers tactical conversations with battle-tested operators, unpacking the mental models, systems, and automation strategies that drive sustainable success.
If you're obsessed with scaling smart, optimizing for mental resilience, and building teams and products that don’t rely on your constant presence, these interviews were recorded for you.
Expect honest talk about leadership, delegation, AI tools, cost reduction, psychology, and how to stop being the bottleneck in your business.
We’re not here to inspire, we’re here to equip.
Subscribe and upgrade how you build.
Hosted on Acast. See acast.com/privacy for more information.
We Live to Build is the raw, no-fluff interview series for high-performance founders and CEOs who are scaling 5+ figure businesses and want to grow faster without burning out.
Hosted by serial founder and angel investor Sean Weisbrot, each episode delivers tactical conversations with battle-tested operators, unpacking the mental models, systems, and automation strategies that drive sustainable success.
If you're obsessed with scaling smart, optimizing for mental resilience, and building teams and products that don’t rely on your constant presence, these interviews were recorded for you.
Expect honest talk about leadership, delegation, AI tools, cost reduction, psychology, and how to stop being the bottleneck in your business.
We’re not here to inspire, we’re here to equip.
Subscribe and upgrade how you build.
Hosted on Acast. See acast.com/privacy for more information.

Most AI-generated content is easy to spot, and journalists are hitting 'delete' the second they see it. So, what are the tell-tale signs, and how do you avoid them? I sat down with Curtis Sparrer, a PR expert and founder of Bospar, to find out. He reveals The #1 Mistake in AI-Generated Content (And How to Fix It): using AI as your final draft instead of your first. We discuss why AI will reward human quirkiness, the rise of Generative Engine Optimization (GEO), and why you need to create AI-friendly blogs and FAQs to stay discoverable. This is an essential guide for any marketer or creator using AI for their content. Check out the company: https://bospar.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - Introduction: Making Your Brand Discoverable to AI
01:10 - What is Generative Engine Optimization (GEO)?
02:20 - Can You Buy Your Way into an AI's Favor?
04:50 - Why AI Still Struggles with Video Content
07:15 - How to Make Your Content More "AI-Friendly"
09:45 - The Power of an AI-Friendly FAQ Page
11:40 - The "Tells" of AI-Generated Content (And Why Journalists Hate It)
12:40 - The #1 Rule: AI is Your First Draft, Not Your Final Draft
14:30 - Why You Must Ditch the Fluff & Be Concise
17:00 - The Future of AI: Personalized Memory
21:20 - The "Race to the Bottom" in AI Content
27:45 - Final Lesson: Never Believe You've Figured It All Out
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
Hosted on Acast. See acast.com/privacy for more information.