Spoiler: just because someone can post on Canva doesn’t mean they should own your brand strategy.
In this episode, we get honest about the rise of virtual assistants handling business marketing — and why it often leads to confusion, frustration, and wasted money. From personal experiences (some painful), we walk through what your VA can do well, where it goes off the rails, and how to actually get marketing that drives results without blowing your budget.
If you’ve ever outsourced your social media and wondered, “Why does this still feel so messy?” — this one’s for you.
You’ll learn:
The difference between a VA and a marketing strategist
Why marketing isn’t something to DIY through delegation
How AI and algorithms have changed social media forever
What VAs can help with (spoiler: it’s not design or strategy)
