In this episode, Julie Eckersley sits down with filmmakers and digital content creators Lachlan & Austin Macfarlane, whose work spans YouTube (973K subscribers), TikTok (673K followers) and Instagram (196K followers).

The brothers discuss how they have built a sustainable business model by regularly posting 15-second VFX-heavy clips, and how they have strategically created broader filmmaking opportunities for themselves through an online pathway.

Whether you’re looking to greenlight your own career or interested in learning more about finding an audience on digital platforms, this episode is full of great insights.

Listen to this episode if you are interested in:

• Crafting short-form content that resonates with audiences

• Why you should post your work across multiple platforms

• The importance of storytelling, even in short videos

• How they come up with ideas and know what will resonate

• Why consistency and authenticity are crucial for building an audience

• When to transition from a traditional job to full-time content creation