71: Build a Moat Using Content-Led PR with Hannah Smith

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We Earn Media

Britt Klontz & Jackie Lambert

82 episodes

4 days ago

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!

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71: Build a Moat Using Content-Led PR with Hannah Smith

We Earn Media

38 minutes 35 seconds

1 year ago

71: Build a Moat Using Content-Led PR with Hannah Smith

We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argument for “building a moat” and how to go about doing this to set your client or company apart from the competition.

In this episode, you'll learn…

Why many companies should not solely rely on asset-less PR
The benefits of hero (aka content-led) PR
What “building a moat” means and how to get started

Our guest:

Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years.