In this episode of We Built This Business, we talk with Catherine Storey, the founder of Freshbat, a growing inbound marketing agency. Catherine shares her inspiring journey from working in high-street recruitment to launching her own business during the pandemic. She opens up about the challenges of entrepreneurship, how she built Freshbat from the ground up, and the importance of personal branding in today’s digital landscape.
Catherine also shares her insights on inbound marketing strategies, hiring the right people, and why delivering an exceptional client experience is key to long-term success.
HIGHLIGHTS
· How Catherine transitioned from recruitment to running amarketing agency
· The importance of personal branding for business success
· Key inbound marketing strategies for small businesses
· The biggest mistakes new entrepreneurs make – and how to avoid them
· How Catherine hires and manages a remote team
· Why customer experience is crucial for business growth
PODCAST INTRODUCTION
Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their businesses. We explore their beginnings, challenges, successes, failures, and everything in between.
Running a business is hard work, so why not learn from those who are currently building or have built successful companies?
PODCAST SPONSOR
Team Building Experiences is a nationwide team-building company specializing in keeping things fun for businesses. From game shows and sports days to the Crystal Challenge and more, they offer a wide range of mobile events to suit every company.
Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event.
VALUABLE RESOURCES
Guest Website – Freshbat - https://freshbat.com/
Host Website – We Built This Business - https://webuiltthisbusiness.co.uk
EPISODES TO CHECK OUT NEXT
- How I Built a No-Fluff, No-Bull, ROI-Obsessed Marketing Agency – Jordan Stachini
- How I Built A Global Media Brand As A Neurodivergent Entrepreneur – Oliver Bruce
- How I Leveraged Data to Transform Digital Marketing – Daniel Bianchini
ABOUT THE HOST
Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.
CONNECT & CONTACT
Daniel Osullivan
Daniel Osullivan Linkedin Page
Email: daniel@webuiltthisbusiness.co.uk
We Built This Business