In this special solo episode of We Built This Business, host Daniel Osullivan shares an insider update on his own businesses—Red Cactus Events and the newly launched Shizzoo Media. He discusses the growth, challenges, and future plans for the company, offering a transparent look into running and scaling multiple brands in the event and media industries.
From financial goals and team expansion to marketing strategies and investment ventures, Daniel gives an honest breakdown of where the business stands as of January 2025.
HIGHLIGHTS
1. Introducing the How We solo episodes—Daniel’s monthly business update.
2. The growth of Red Cactus Events, its 10 sub-brands, and expansion plans.
3. The launch of Shizzoo Media, a new creative content agency.
4. 2024 financial recap: £1.4M turnover, £120K profit, 15 employees—with a goal to reach £1.75M and 20 employees in 2025.
5. New training initiatives to upskill employees and stay ahead with AI advancements.
6. Marketing shift: focusing on social content and a brand vlog series.
7. Investment challenges: difficulties in securing Bitcoin investment access.
8. Business performance update—team building events are up, but retail experiences are struggling.
PODCAST INTRODUCTION
Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore their beginnings, challenges, successes, and lessons learned. Running a business is tough—so why not learn from those who have done it before?
PODCAST SPONSOR
Team Building Experiences offers nationwide team building events, ensuring companies Keep Things Fun! From game shows to sports days and more, there’s something for every team.
Visit https://bit.ly/tbe-pod and use code PODCAST15.
VALUABLE RESOURCES
Host Website
EPISODES TO CHECK OUT NEXT
Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie
Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser
Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin
ABOUT THE HOST
Daniel Osullivan is the CEO of Red Cactus Events, overseeing brands in events, entertainment, and media, including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.
CONNECT & CONTACT
Daniel Osullivan
Daniel Osullivan Linkedin Page
Email: daniel@webuiltthisbusiness.co.uk
We Built This Business
Donation: Every week that we release an episode, we donate £10 to the British Heart Foundation. Our goal is to contribute £520 a year! Donate here.