In this episode of We Built This Business, we talk with John Lamerton from Big Idea Ventures.
As part of our How To mini-series, John shares his expertise on How to Get Customers by Writing a Bestselling Book. John, a seasoned entrepreneur and bestselling author, discusses the steps, strategies, and secrets to creating a book that builds credibility, attracts customers, and scales your business.
HIGHLIGHTS
· The Power of a Book in Business: Why writing a book can be your most effective tool for marketing and establishing authority in your industry.
· From Concept to Creation: John explains how to structure your book, plan its content, and ensure it speaks directly to your target audience.
· Turning Expertise into a Bestseller: Practical tips on crafting a book that resonates, including the importance of creating a chapter structure and refining your message.
· Using Books to Build Trust and Credibility: How a well-written book accelerates the "know, like, and trust" process with potential clients.
· The Business Ecosystem of Books: How multiple books can serve as tailored "business cards" to attract different audiences and solve specific client problems.
· Common Pitfalls to Avoid: Why you shouldn’t rush the process, the real cost of self-publishing, and the dangers of using AI to write your book.
PODCAST INTRODUCTION
Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their businesses. This special How To series focuses on actionable advice from experts, helping you tackle specific challenges and level up your business.
PODCAST SPONSOR
Team Building Experiences are a nationwide team-building company, experts in keeping things fun for companies. With a wide range of mobile events like Game Shows, Sports Days, Crystal Challenge, and more, there’s something for every company.
Visit this link and quote PODCAST15 to receive 15% off your next team-building event.
VALUABLE RESOURCES
Guest Website - https://bigidea.co.uk/
Host Website – https://webuiltthisbusiness.co.uk
EPISODES TO CHECK OUT NEXT
How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie
How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty
How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck
ABOUT THE HOST
Daniel Osullivan is the CEO of Red Cactus Events and Shizzoo Media with brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.
CONNECT & CONTACT
Daniel Osullivan
Daniel Osullivan Linkedin Page
Email: daniel@webuiltthisbusiness.co.uk
We Built This Business