In today's episode we welcome Toni Holbein on the show!

You might know or have heard of Toni by now, because he is truly building himself a personal brand, and thank god he is, because he got stuff to share.

Today, Toni is going to challenge the activity of "sales forecasting". Does it truly drive its purpose? And yes, we all like to be in control and forecasting makes us feel being in control... but, to what extent?

That's why today Toni will talk about: Go-To-Market forecasting.

He's going to spill the beans on three key points: the real value of forecasting beyond just the numbers, how to integrate Go-To-Market insights into your sales predictions for a fuller picture, and why aligning your team's efforts can make or break your forecast's accuracy.

Hope you enjoy the episode with Toni!