How NordVPN went from B2C to B2B

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We Are Sales Podcast

We Are Sales

78 episodes

19 hours ago

Welcome to the We Are Sales Podcast, a show that highlights the most interesting use cases in sales & revenue leadership. It's our goal to find, capture and distribute use cases that will help you improve your sales & revenue organization. Every week a new sales or revenue leader will uncover all aspects on a sales & revenue use case that helped them scale their organization. My name is Dylan Mendes, founding CEO of We Are Sales and I’m excited that you are tuning in to the podcast. If you are a fan of the show, make sure to subscribe and leave a review. Enjoy the show!

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How NordVPN went from B2C to B2B

We Are Sales Podcast

46 minutes 21 seconds

1 year ago

How NordVPN went from B2C to B2B

Today, we're joined by Rytis Meskauskas, Chief Revenue Officer at NordVPN.

Rytis opens up about NordVPN's strategic entrance into the B2B market.

Because you see - NordVPN initially serviced the B2C market only.

It is then through a fascinating journey from recognizing the untapped potential in their existing B2C base, that they decided to launch a dedicated B2B SaaS offering.

In today’s conversation will be talking about:

How they went about identifying the B2B opportunity within a B2C framework
The challenges of attacking the B2B market from zero
Mastering the art of running parallel B2C and B2B strategies without losing focus.

So please enjoy my conversation with Rytis!