Today we're joined by Kevin McIntyre, the Chief Revenue Officer at Dealfront.

Kevin dives into the fascinating journey of merging two distinct companies, EchoBot and Leadfeeder, into what is now Dealfront. 

We get to hear firsthand about the challenges and triumphs of creating a unified brand and strategy across different European markets.

First off, Kevin will share insights on blending different go-to-market strategies from each company, which is crucial for anyone looking to understand how complex business integrations work. 

Then, we'll delve into how they managed to maintain performance while fostering excitement across newly merged teams—super relevant for any business undergoing changes. 

Lastly, he’ll touch on the strategic use of first-party data in refining customer profiles, a must-know for sales and marketing pros.

So please enjoy my conversation with Kevin!