Our Year of Evolution for Practice Marketing

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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp

111 episodes

4 days ago

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

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Our Year of Evolution for Practice Marketing

We Are, Marketing Happy - A Healthcare Marketing Podcast

13 minutes 1 second

3 months ago

Our Year of Evolution for Practice Marketing

It’s been one year since Hedy & Hopp acquired iHealthSpot, and in this episode, we’re celebrating the milestone by diving into how the practice marketing team has evolved. Jenny is joined by Kristin Wiedman (Project Management Lead), Phil Terry (Account Manager), and Yenny Rojas (SEO Marketing Specialist) to share what’s changed and what’s working.

They discuss how renaming packages around goals like patient volume and brand reputation has made services easier to navigate, and how the new Foundation Package brings strategic, data-driven support to smaller practices. They also talk about how account management has become more proactive and flexible, and how SEO efforts have shifted toward AEO (Answer Engine Optimization) to increase visibility in AI-generated summaries and voice tools.

Connect with Kristin:

https://www.linkedin.com/in/kristinweidman/

Connect with Phil:

https://www.linkedin.com/in/thephilipterry/

Connect with Yenny:

https://www.linkedin.com/in/yennyrojas/

Connect with Jenny:

Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

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