HMPS25 Recap

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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp

111 episodes

4 days ago

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

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HMPS25 Recap

We Are, Marketing Happy - A Healthcare Marketing Podcast

30 minutes 8 seconds

6 months ago

HMPS25 Recap

We’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, delivered with plenty of food, nonstop coffee breaks, and a crowd full of seasoned healthcare marketers from across the country. Plus, there were 70 sessions to choose from!

We’re sharing our favorite takeaways, including what it means to say “yes, however” when someone asks for a billboard, how hospital websites are becoming true transaction hubs, and why Cleveland Clinic shut down all marketing in a few markets.

Speakers Mentioned:

Christine Skiffington: https://www.linkedin.com/in/christineskiffington/

Sujal Raju: https://www.linkedin.com/in/sujalraju/

Celia Van Lenten: https://www.linkedin.com/in/celia-van-lenten-57a897a/

Gayle Sweitzer: https://www.linkedin.com/in/gayle-sweitzer-63ab739/

Alexa Warner: https://www.linkedin.com/in/alexa-warner-33807059/

Christine Woolsey: https://www.linkedin.com/in/christinewoolsey/

Susan Alcorn: https://www.linkedin.com/in/susan-alcorn-1b6b0670/

Ben Texter: https://www.linkedin.com/in/benjamintexter/

Gerard Gober: https://www.linkedin.com/in/gerardgober/

Pam Landis: https://www.linkedin.com/in/pamelalandis/

Lucky Rai: https://www.linkedin.com/in/lukhvinderrai/

Jen Jenkins: https://www.linkedin.com/in/jenjenkins/

Lacey Reichwald: https://www.linkedin.com/in/laceyreichwald/

Chris Bevolo: https://www.linkedin.com/in/chrisbevolo/

Tanya Andreadis: https://www.linkedin.com/in/tanyaandreadis/

David Feinberg: https://www.linkedin.com/in/david-a-feinberg-57746a5/

Paul Matsen: https://www.linkedin.com/in/paul-matsen-b65b751/

Connect with Jenny:

Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

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