Elements of a Successful Brand

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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp

111 episodes

3 days ago

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

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Elements of a Successful Brand

We Are, Marketing Happy - A Healthcare Marketing Podcast

11 minutes 26 seconds

3 months ago

Elements of a Successful Brand

What makes a brand more than just a logo and a tagline? In this episode of We Are, Marketing Happy, Jenny sits down with Hedy & Hopp’s own Madison Molho, Director of Strategy, to unpack the three tenets of a successful brand: authenticity, relevance, and differentiation. Madison shares how these elements come together to create a substantively distinctive brand—and why that sweet spot is what truly connects with audiences. They walk through real-world examples, including Hedy & Hopp’s own rebrand, highlight common pitfalls like aspirational branding, and explore what it takes to move from brand theory to execution-ready strategy.

Connect with Madison:

https://www.linkedin.com/in/madison-molho-she-her-30b2279a/

Connect with Jenny:

Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

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