One of the greatest opportunities we have as business owners on the South Coast is to co-promote, brand, and create content. If there's one thing COVID taught us (okay there's many, but…), its that we need to keep awareness and communications going for our brands to survive. Over the last year and a half it came in the form of online through our web sites, social media accounts, and newsletters. We were zooming and we were posting. From e-commerce to curbside pickup, showing up online became a priority for those of us who could. Justina Perry, founder/director/and so much more of Buy Black NB joins us today to talk about taking that idea and expanding it into an online directory for Black owned businesses in New Bedford. We'll explore how she's growing the brand, supporting the business community and learn what went into Buy Black NB's upcoming in-person event. Fun fact: I love that she's already seeing opportunity in the Fall River area…look for a pop-up event coming soon.