In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.
 

Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business. 

Key Highlights:

• Why consistency is critical in senior care
• The realities of moving from sales to service
• How to manage expectations with families and caregivers
• Leading through crisis with professionalism
• Standing out in a competitive home care market
• Why does clear communication build trust
• The overlooked challenges of business ownership