In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina.

Gwen opens up about what it’s really like running a senior care business with her husband, Brad, and how their marriage, shared faith, and complementary strengths have helped them grow a thriving operation. She shares honest insights about the early challenges, the realities of leadership in healthcare, and what it takes to build lasting relationships in your community.

Key highlights:
● What it’s like to run a business with your spouse
● Why the first 18 months feel like “building the plane while flying it”
● What to expect if you’ve never done “sales” before
● Why Gwen believes this business is more about presence than persuasion
● The power of showing up — in scrubs, with compassion, whenever needed
● The importance of community, support, and franchise collaboration