Stefania Brunori talked in this podcast about the importance of creating a business from purpose and here are some of the highlights of this episode:

You really need to revisit your WHY; what is your purpose. It doesn't mean that by knowing your purpose, everything is done and it's not going to be difficult. It is challenging but having a purpose is powerful and it's what will make you stand out on the days that you don't have any energy or are not motivated.

I believe that each of us has a gift or more that makes us unique, and pulling from that gift and that uniqueness, just the simple act of doing more of that uniqueness that you have will connect you with many other good things. Maybe you don't know where this will take you, but your energy is different when you do something you are 100 percent aligned with. The types of people that you are going to attract are different. The kind of conversations that you are going to have are different, and that is going to inspire you.

What we've gone through during the pandemic gave a lot of light to things that we didn't want to see before or couldn't see before, so a lot of people have realized that they are unhappy in their jobs or the companies that they are business owners. So, I think the topic of purpose is more relevant than ever.

I think passion and purpose are different. So, purpose can be from something tiny I do every day inside my company or with my family. Purpose has a component of wanting to contribute to others, while passion can be, I’m passionate about cinema or I’m passionate about car racing. You are not thinking about how this can impact others. 

I think we also have to be careful when we think about creating a business from purpose, believing that it will be a walk in the park because it's not.

After having worked with many startups and SMEs, and future entrepreneurs and also launching my own business, the main thing when you launch a business is that you need to solve a problem. Otherwise, it's going to be a hobby, not a business. So, understanding which is the socio-economic trends is critical. 

The first step to starting a business is to have at least some clarity on the idea. It doesn't mean it needs to be a validated idea, but the first step is finding this mix between your skills, your knowledge, and what is required in the market. And then start putting numbers to realize the size of this opportunity. At the same time, you may need someone who guides you because it's tough to know about everything. 

I always tell them if they can, they can plan in advance so they will avoid half of the pain that I went through because, of course, it was accidental. After all, I didn't somehow have the option but bless that hardship because it allowed me to go through that part of realizing what I like.

That's been the most significant change in my life. I started yoga as a tool to reduce my stress, and yoga gives me a higher connection with my body.  That knowledge of the body has also increased my intuition, which I think is a super powerful tool for business. Meditation has helped me observe my thoughts without getting messed with them but from afar. So, it's helped me to be far from reaction.

And as you get this knowledge about your body, you know even more when you are in tune with your values. So, if you are doing things that are not connected with your values, your body will tell you. Maybe if you don't listen to your body, you won't realize until you get sick. But if you are connected, you will realize that when you work with this company, you are not feeling okay. So, I would say that the yoga and coaching, which allowed me to learn about the values, are giving me that perspective.