The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
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The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
36. Coca-Cola’s AI Xmas – a sign of advertising creative to come?
Waypointers
28 minutes
11 months ago
36. Coca-Cola’s AI Xmas – a sign of advertising creative to come?
Most of the year, the advertising industry barely registers in the world at large. But that changes as we head into the festive season. Indeed, the first Christmas TV ads increasingly mark the start of this season and conversations about ad creative enter the mainstream. Pretty much everyone has a view on the year’s John Lewis ad as it makes headlines across both traditional and social media. With this in mind, there’s no better time to focus in on advertising creative – the state of play and...
Waypointers
The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
