The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
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The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
26. A masterclass in putting purpose at the heart of an agency offer, with Jason Foo
Waypointers
37 minutes
1 year ago
26. A masterclass in putting purpose at the heart of an agency offer, with Jason Foo
In this episode of Waypointers our guest is Jason Foo, the CEO of independent agency, BBD Perfect Storm, a brand and cultural transformation company, helping clients transform themselves and their categories for increased growth and positive societal impact. The conversation with Waypoint partner Jim Houghton is a fascinating one, covering purpose, culture, leadership, AI/automation and much more. Jason talks about the journey he and his team went on to become a B Corp business ...
Waypointers
The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
