The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
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The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
25. AI and the creative process – a conversation with Peter Gasston, innovation lead at VCCP and innovation director at its AI agency, Faith.
Waypointers
42 minutes
1 year ago
25. AI and the creative process – a conversation with Peter Gasston, innovation lead at VCCP and innovation director at its AI agency, Faith.
Leading agency VCCP created headlines earlier in the year when it launched AI agency, Faith, with Sage as a founding client. In this episode of Waypointers, Faith’s innovation director Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far. Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools ...
Waypointers
The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
