The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
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The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
24. Challenger Agencies - MSQ – a next generation creative and tech group with ambitious scale up plans
Waypointers
46 minutes
1 year ago
24. Challenger Agencies - MSQ – a next generation creative and tech group with ambitious scale up plans
Peter Reid, the CEO of MSQ Partners is the next guest in our Challenger agency series. A former McKinsey consultant, Peter has taken MSQ on quite a journey. He joined in 2007 to turn around a business that at the time was known as Media Square and that came with significant financial challenges. After several years of streamlining, in 2010 Peter became CEO and in 2011 took the business private which he describes as a key way to establish a sustainable financial structure and to ...
Waypointers
The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
