"The moment we have something we can measure is when we get excited. Without being able to measure it there is no clear business model".

Awesome interview with @Jacqueline van den ende, the co-founder & CEO @ Carbon Equity. We dove deep into the foundations of Carbon Equity and their mission to connect Capital to Climate. It is clear this solution makes sense for retail investors by delivering attractive financial returns from the biggest transition of our generation by accessing alternative asset classes these investors would not have otherwise been able to participate in. 

Jacqueline is a serial entrepreneur and it was great to understand how they have approached a problem and built a successful climate tech startup in such a short period. Per the short video clip we need to urgently find new ways to measure success so that we can truly value nature and climate solutions.