Rolex is a Swiss luxury watch company that was founded in 1905. It is considered one of the most recognized and prestigious brands in the world of watches. Rolex is known for producing high-quality and innovative timepieces, with a focus on precision, durability, and reliability. The brand has a long history of innovation, including the creation of the first waterproof wristwatch, the Oyster, in 1926 and the first self-winding wristwatch, the Perpetual, in 1931. Today, Rolex continues to produce a wide range of luxury timepieces, from classic dress watches to professional-grade sports watches, and is highly valued by collectors and enthusiasts around the world.