In Episode 6, we explore the modern face of watches in a rapidly changing world—where globalization, geopolitics, digital disruption, and sustainability all reshape the industry.

From Swiss brands navigating the rise of China and the Gulf to smartwatches challenging the mechanical legacy, this episode unpacks the politics behind today’s watch world. We explore outsourcing, greenwashing, ethical production, and the battle between tradition and tech.

This is the modern battlefield of horology—where billion-dollar markets are influenced by trade deals, environmental debates, and the smartwatch revolution.

If you’ve ever wondered what keeps Swiss prestige alive in a digital age—or how luxury is being redefined across continents—this is your episode.