
Faye Soteri and Mark Toulson unpack the pull of resurrection in watches—from Speedmaster lore and modern METAS movements to Universal Genève’s delayed relaunch and why names like Favre-Leuba, Chapek, Moser, and Bovet keep returning. They weigh founders vs balance sheets, re-editions vs reinvention, and how archives meet today’s tech. Tune in now.
Takeaways
• The Speedmaster's design has made it a timeless classic.
• Brands can experience a revival when the timing is right.
• The legacy of a brand often reflects the vision of its founder.
• Resurrected brands can carry historical significance and hype.
• Innovation in watch technology enhances traditional designs.
• The watch industry is influenced by external factors like politics and economics.
• Heritage can be both a duty and a license for reinvention.
• The success of a brand's resurrection often depends on its storytelling.
• Collectors play a significant role in shaping brand direction.
• The future of watch brands may hinge on their ability to adapt and innovate.
Chapters
00:00 The Timeless Appeal of Iconic Watches
03:53 Resurrection of Dormant Brands
11:09 The Role of Founders in Brand Legacy
18:16 Balancing Heritage and Innovation
27:16 The Future of Watch Brands in a Changing Market
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CREDITS
Host: Faye Soteri (LinkedIn: https://linkedin.com/in/fayesoteri
Guest: Libby Brodie
https://www.linkedin.com/in/libby-brodie
Production: Keenlii (https://keenlii.com) | Instagram: https://instagram.com/keenlii
Producer: Barry Keegan (LinkedIn: https://linkedin.com/in/barrykeegan)
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ABOUT WATCH WORLD WITH FAYE SOTERI
A watch doesn’t just tell the time—it tells a story. I’m Faye Soteri, and after 20+ years in global luxury retail and watch buying, I bring you the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlight lifestyle elements that pair perfectly with our admiration of timepieces. Join me as we celebrate the art, design, and culture behind every watch.