Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.

Incredible is a word that’s used so often it can lose its meaning. But in the case of our guest, Chris Wilson, his impossible-to-believe story offers insight into the power of resilience, understanding self-worth, and manifesting your own destiny. Your eggs benny isn’t incredible — this story is.
We believe there are two ways to move forward with decisions in life: agree and get on with it; or disagree and make it better. Sounds reasonable, right? But at 17 years old, Wilson faced a choice more than dire. Either acquiesce to a life in prison, or overcome inconceivable odds and devise a plan — a “Master Plan” — to convince the powers-that-be that he was better suited for a life beyond bars.
Today, Wilson is an entrepreneur, social justice advocate, film producer, and author of “The Master Plan”. His life journey reads like a Hollywood movie. At times it’s hard to listen to — it’s real, gritty, and jaw-dropping. If you ever thought there wasn’t another solution to a problem, take a listen, and witness Wilson face unthinkable atrocities and injustices as he navigates his path from the crack-addled neighbourhoods of his youth to present-day triumphs. He proves there are always two ways forward.
We also hear from Manu Varma, Principal Strategist at Traction on Demand, who highlights how innovation for a large company is dependent on working together — and not being afraid to fail — in order to find new ways forward.
This episode is an absolute must-listen.
You can learn more about Chris Wilson's journey, his book, The Master Plan, and his artwork here. [ https://chriswilson.biz/ ]